Comcast Corp., the nation’s biggest cable and Internet provider, said Monday it plans to roll out a new range of fiber optic products to make space for more high-speed Internet connections.
The announcement comes as Comcast Corp.’s share of the U.S. broadband market has been in free fall for years and has plunged as it struggles to attract subscribers.
In the past two years, Comcast has cut back on some of its high-cost broadband offerings and is shifting to cheaper plans for consumers with slower Internet speeds.
The company is also trying to get rid of its pricey TV bundles, which are not covered by the popular wireless carriers.
Comcast’s $15.5 billion acquisition of Time Warner Cable Inc. and its other cable TV providers in November raised questions about whether it could expand its broadband offerings to include Internet-only plans.
The $3.7 billion purchase of NBCUniversal and NBC Universal Cablevision Inc. also raised questions, given that they have been underperforming and that Comcast has struggled to build up its own broadband infrastructure.
Comcast is trying to move toward a future where its high speed Internet offerings can compete with TV providers and other online services.
In addition to its new products, Comcast also said it would sell more headliners for $50 a pop.
The new headliners will include TVs with a wide variety of color and pattern options.
The products will also include a wide range of antennas to help increase the speeds available to Internet users.
The new headliner offerings will be available in about 100 markets and come in two basic styles, with a $150 and a $300 price point, the company said in a statement.
The companies plans to offer three types of products, according to a press release.
The $1,000 and $2,000 models will offer a variety of options.
Customers who choose the $1 and $5 models will get faster broadband speeds, according a press call with reporters.
Comcast also plans to add a third model with a built-in Wi-Fi hotspot to the $2 and $3 plans.
Comcast said it will offer an option to upgrade its existing Internet service to faster speeds for $5 a month for 10 years.
The other two types of headliners include a $1-200 model with wireless and wired antennas, which offer a faster speed.
The smaller models are the $150-300 models with wireless antennas and a wireless hotspot, which provide a slower speed.
The headliner prices for both of the new models will vary depending on the region.
In some markets, the price will vary by up to 50 percent.
Comcast and Time Warner have not yet released a list of markets where the new headlining options will be offered.